Email Marketing - How to Float in the Flood
Lara August will be conducting a workshop at the InnoTech Conference Thursday, March 6th. Here is what the workshop will cover...
With reports that over 25% of all emails that reach a consumer inbox are marketing, it's becoming increasingly important to understand the medium, the trends and the challenges before launching a campaign. Learn how to build lists of responsive customers who are eager to be on the receiving end of your direct marketing, and avoid the common pitfalls that can lead to a permanent shut down.
In this session, Robot Creative's Principal and Creative Director, Lara August, will provide information on the latest statistics and industry trends. She will also help you brush up on your basics to help increase your email effectiveness as the medium becomes more competitive. Attendees will leave with actionable ideas and valuable resources to improve their current or planned campaigns.
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